The Epic Interactive Media team will help you design an email marketing campaign that reaches your customer with the right message at the right time and generate leads. The team will help with email template design, list building, campaign management, and analytic reporting.
Up Selling and Cross Selling
Email is a powerful way to remain top of mind with current clients- your raving fans. Through email you can inform clients of new services, remind them of the importance of referrals, and discuss industry trends they should be aware of. Email marketing can be a vital up-selling and cross-selling tool. It can also serve as an avenue to referrals. It’s easier to gain access to new decision makers through a client referral. Email allows your company to remain in the limelight and gain access to new opportunities.
As the email marketing campaign is being developed, Epic Interactive Media advises its clients to give some relevant expertise away for free. Customers don’t want to read about how great your company is, they already know that! A compelling email marketing piece will educate your clients with inside information relevant to their business and help establish you as a thought leader.
Cost-Effective and Trackable
One of the strongest arguments for email marketing is its cost effectiveness. Unlike traditional marketing methods, email is an impactful way to generate and nurture relationships at minimal variable cost. An email campaign is also trackable, allowing you to see who has opened the email and clicked through to the website. You truly can measure the effectiveness of a particular campaign.