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Los Angeles Digital Marketing - SEO vs SEM

SEO vs. SEM

SEO and SEM are two terms that are commonly bandied about by webmasters. Sometimes it seems as if the two terms are used almost interchangeably. But is there a difference, and if so, what is it?

What’s the Difference?

In fact, there is a difference. SEO stands for Search Engine Optimization. What is SEO you ask? SEO refers to anything you do to your page to make it more search engine friendly. SEM stands for Search Engine Marketing. So what is SEM? It forms a sort of umbrella term that can refer to anything you do to get your page ranked higher in search engines, from search engine optimization to requesting backlinks to submitting your URL to search engines.

It’s important to know the difference between the two when you’re shopping for SEO or SEM services. If the company doesn’t specify what services it offers as part of its “SEM Package,” then don’t hesitate to ask. Also doesn’t hand over any money until you know! Some companies may mean nothing more than submitting your website’s URL to a few search engines and you can do that yourself.

Company SEO & SEM Trends

Los Angeles Digital Marketing SEO vs SEM

Company SEO & SEM Trends

Whenever possible, get a list of specific things they plan to do to help surfers find your website. Will they submit your URL to search engines? Get a list of the search engines they plan to submit it to. (“Yahoo!, Google, and 100’s More!” doesn’t count.) Will they keyword optimize your site? Be sure to ask if they include META and ALT tags. At www.epicinteractivemedia.com we focus on a few on site and off site items;

On Site SEO:

  1. Meta Tags Optimization.
  2. Keyword Analysis.
  3. Competitor Analysis.
  4. Heading tag changes.
  5. Alt tag changes.
  6. Interlinking wherever required.
  7. Keyword density in site content.
  8. HTML Site Map.
  9. XML site map and Submission in webmaster tool.
  10. Permalink Analysis.

Off Site SEO:

  1. Manual Directory submission (link building)
  2. Manual Article submission
  3. Social bookmarking
  4. Press Release submission
  5. Blog comment links
  6. Search engine Submission
  7. Two Article creations of more than 400 words.
  8. One press release creation of more than 400 words.
  9. One classified Ad creation.
  10. Classified ad Posting.
  11. Monthly Analytics Reporting

 

Ultimately, whether a company uses “SEO” or “SEM” doesn’t matter as much as what services they offer. Ideally, SEM would be more valuable than SEO, because it would include SEO services as well as other marketing strategies. But this is not always the case. As we’ve noted before, it can be simply a code for “stick your URL in a few search engines and be done with it. This surely not the case at Epic Interactive Media Inc. we have rock solid packages that will drive loads of traffic to your website. Contact us today and get the 1st month free! 310-310-4397.

 

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